As the memecoin mania and bull run have taken hold, many people highlighted the importance of core crypto values.

We often discuss phrases such as censorship-resistant, decentralized, or immutable. But, for the average Joe, these ideas resonate differently:

• When they hear censorship-resistant, they think of hiding Nazis and child porn.

• When they hear decentralization, they think of a chaotic college group project.

• When they hear immutable, they think of the stress in a world where "CTRL+Z" doesn't work.

So, how could we prepare for the "next billion users" and make core crypto values more appealing to the general population?

Let's embark on a 10-minute journey through the realms of crypto, marketing, and psychology to find out how we can make the core crypto values more sexy.