As the memecoin mania and bull run have taken hold, many people highlighted the importance of core crypto values.
We often discuss phrases such as censorship-resistant, decentralized, or immutable. But, for the average Joe, these ideas resonate differently:
When they hear censorship-resistant, they think of hiding Nazis and child porn.
When they hear decentralization, they think of a chaotic college group project.
When they hear immutable, they think of the stress in a world where "CTRL+Z" doesn't work.
So, how could we prepare for the "next billion users" and make core crypto values more appealing to the general population?
Let's embark on a 10-minute journey through the realms of crypto, marketing, and psychology to find out how we can make the core crypto values more sexy.
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