# How to make people care about the core crypto values

**Published by:** [kanfa [by Mac Budkowski]](https://kanfa.macbudkowski.com/)
**Published on:** 2024-04-02
**Categories:** farcon
**URL:** https://kanfa.macbudkowski.com/farcon-crypto-values

## Content

As the memecoin mania and bull run have taken hold, many people highlighted the importance of core crypto values. We often discuss phrases such as censorship-resistant, decentralized, or immutable. But, for the average Joe, these ideas resonate differently:When they hear censorship-resistant, they think of hiding Nazis and child porn.When they hear decentralization, they think of a chaotic college group project.When they hear immutable, they think of the stress in a world where "CTRL+Z" doesn't work.So, how could we prepare for the "next billion users" and make core crypto values more appealing to the general population? Let's embark on a 10-minute journey through the realms of crypto, marketing, and psychology to find out how we can make the core crypto values more sexy.

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